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Understand today.
Navigate tomorrow.
What I do
[01] Insight
Qualitative and quantitative research steeped in cultural framing and context. Simple storytelling that inspires action.
[02] Foresight
Trend spotting, future forecasting and semiotics using evidenced and industry-leading human and AI frameworks.
[03] Strategy
Understanding audiences, perfecting products and positioning brands for success in Australia and Asia.
[04] Storytelling
Creativity.
Brand journalism.
Thought leadership.
Keynote speaking.
I'm a cultural researcher, trend spotter, futurist and brand strategist working across Australia and Asia.
I have 15+ years experience helping the world’s biggest brands break into APAC and build lasting cultural connection with their audiences.
Contact
Naarm, Australia
I work and live on the unceded lands of the Wurundjeri people of the Kulin nation.
+61468946131
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